Something strange is happening in grocery stores around the world. In what has to be one of the most unexpected marketing moves ever, milk cartons began appearing with none other than Slim Shady’s face plastered on them. But these aren’t just any ordinary cartons. No, these are something special—each one designed in the style of The Death Of Slim Shady Expanded Mourner’s Edition promo.
Shoppers were left confused, doing double-takes in the dairy aisle as Eminem’s unmistakable stare greeted them from the cartons. Some fans even struck gold, finding cartons that had been autographed by what appears to be none other than Shady himself—becoming an instant collector’s item.
No one knows much about it yet, nor how it started, but new album promotion would be a logical guess. The phenomenon has already been spotted in the UK, France, and the US. It’s got fans excited, seeing Slim Shady leaving his mark in the most unusual places.
Were you lucky enough to snag one at your local store? If not, keep your eyes peeled—Shady may just be closer than you think. Maybe even chilling right next to your milk.